Calendar

Upcoming Events

  • June 28: Grow with Google: Make Better Business Decisions with Analytics 
  • July: FastTrack Accelerator – TBD
  • August 1: Idea TestLab – Application Opens August 1st.
  • September 13, 20, 27, October 4, October 11: Idea TestLab 6-8pm
  • September 14: The Alumni Career Panel Series Presents: “From the Classroom to the Boardroom: How My Degree Got Me There”, more details available in August.
  • October 26: StartUP Lehigh Valley Pitch Competition, more details available in August.
  • November: Global Entrepreneurship Week (GEW), more details available in September.

 

  • Wednesdays: 1 Million Cups Lehigh Valley – Wednesdays: 1 Million Cups Lehigh Valley – Every Wednesday at 9 AM Every week entrepreneurs present business ideas to the local community and learn how those around them can support their business in its growth. 1 Million Cups via zoom -email: cie@northampton.edu requesting the link. 

Additional Resources in the Lehigh Valley:

Grow With Google Event Details

June 28th: 9:30 – 10:30am EST

Make Better Business Decisions with Analytics

Registration: https://attendee.gotowebinar.com/register/8378451647893119246

Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals.  

During this session, we will:

  • Identifying business goals (and how you plan to use your online presence to achieve them)

  • Incorporating data into your plan

  • A focus on introducing Google Analytics and how to use this tool to make better business decisions

Grow with Google Partners

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