news & events

Sister entrepreneurs discuss keys to building business at LaunchBox Ladies event

By Josh McAuliffe

CENTER VALLEY, Pa. — Continuing to spotlight the talents of women entrepreneurs, Lehigh Valley LaunchBox powered by Penn State featured sisters and business owners Cory Dahlia Varona and Nicol Varona Cancelmo at its most recent LaunchBox Ladies Speaker Series talk held at Penn State Lehigh Valley.

At the event, titled “The Next Entrepreneur: Steps to Starting Up,” the Penn State Berks graduates shared the story behind their natural women’s hair products company, DN Organics, and offered the campus community some hard-earned wisdom on the challenges of running a business.

The sisters, who refer to themselves as “sister-preneurs,” recently competed at the third annual StartUp Lehigh Valley pitch competition hosted by Lehigh Valley LaunchBox and Factory LLC. There, they received one of three $500 LaunchBox Boost awards to help them grow their business.

At the beginning of the program, PSU-LV Chancellor Tina Q. Richardson praised the sisters’ talents and thanked them for sharing their story with campus students who might possess the same type of entrepreneurial drive as them.

“Today, we’re going to exchange ideas on how we can encourage future entrepreneurship,” Richardson said.

Full Article: